Okay, so it’s freezing outside – and probably snowing too – and boots are pretty much the only logical footwear choice. But if you’re like most women, this smart fashion choice also presents a problem: How to keep your boot socks from sliding down, bunching up, and probably getting caught in your shoe zipper.Enter Bootights – the brand ingenious fashion invention of entrepreneur Shelby Mason, making their official debut on OPRAH, January 13th.
So what are “Bootights”? From the waist to just below the knee they are fashion tights. But attached just below the knee and running to the tips of your tootsies are a pair of fabulous warm and cozy boot socks that slip effortlessly inside your boots to combine function with fashion in a whole new way!
Mason says the “aha “ moment behind the invention came during an airport security check in a blustery cold Chicago airport. While making her way through the security line Mason had to remove her boots, revealing not only her gray tights but a sloppy old pair of white tube socks she had worn for extra comfort and warmth. Worse yet, she says one sock slid down her ankle causing the zipper in the boot to stick and snag a brand new pair of tights. Her frustration – and some airport embarrassment – stayed with her throughout the trip and by the time her plane had landed the idea for Bootights had taken flight!
Bootights comes in ankle and mid-calf heights perfect for taller boots and ankle booties. Fashion style tights ( with matching sock styles) include grey flannel pinstripe, classic argyle and sexy fishnet, and of course there are also core basis in black and brown. Find Bootights for just $30 at Macy’s and other stores nationwise., Or visit Bootights.com . And be sure to check them out on OPRAH on January 13th but remember …you discovered it here first!
Reprinted with permission from Examiner.com/New-York
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Copyright by Colette Bouchez 2011 - All Rights Reserved.
Copyright by Colette Bouchez 2011 - All Rights Reserved.
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